A Standout Launch in the Heart of Birmingham
In August 2025, Staging Services Ltd was proud to deliver a bespoke event setup for the Space NK Bullring Grand Opening, transforming a busy retail space into a bold, high-impact brand activation.
The brief was to create something visually striking but still refine, true to the Space NK brand. The result was a fully integrated structure combining trussing, staging, and bespoke branding, all wrapped in the brand’s signature blush pink.
From the initial concept through to final install, every detail was designed to work seamlessly together creating a space that didn’t just look the part, but enhanced the entire customer experience.
The Concept → Reality
Working from the client’s visual concept, we engineered a clean, cube-style activation space that framed the experience perfectly.
The structure featured:
- A 7m x 7m quad truss system at 4m height sitting on a staging platform to give a level ground
- Fully wrapped truss legs using RAL colour-matched branded finishes
- A custom roof canopy with Space NK branding across all visible edges
- Integrated lighting to create a consistent pink glow across the space
The overall look was clean, sharp, and instantly recognisable, bringing the brand to life in a physical environment .
Stage & Platform Build
To support the activation, we installed a purpose-built platform system:
- 7m x 7m staging platform to level the ground and secure the structure
- Built using Hexa-grip, water-resistant decks, ideal for outdoor use
- Finished with black velour carpet for a premium feel
- Edges and steps clad in printed foamex panels, colour-matched to the Space NK palette
This created a solid, polished base that tied the entire structure together visually and practically.
Feature Element – Rodeo Bull Surround
At the centre of the activation sat the main attraction:
- A 6m diameter circular surround, purpose-built to house the rodeo bull
- Finished in the client’s RAL pink with applied vinyl branding
- Designed with precise clearances to ensure both safety and visual impact
This feature became the focal point of the space, drawing people in and creating a highly interactive experience .
Roof, Lighting & Finishing Details
The overhead canopy played a key role in both branding and atmosphere:
- 7.6m x 7.6m branded roof cover with logo placement across all sides
- 300mm drop edges for a clean, framed finish
- Lighting rig integrated into the truss to wash the space in brand colour
Additional details included:
- Cable management covers for a clean, safe public-facing setup
- Careful routing of all services to maintain a seamless finish
Every element was considered to ensure the final result felt premium, cohesive, and on-brand .
Through-the-Night Installation
With a prime location at Bullring and a strict opening deadline, timing was critical.
- Full install completed overnight (22:00 – 06:00)
- Structure, branding, and lighting all installed in one continuous build
- Activation fully ready for a 6am opening to the public
This kind of turnaround requires precision planning and an experienced team—delivering everything exactly where it needs to be, first time .
The Result
The finished installation delivered exactly what the brief set out to achieve:
A bold yet refined activation space defined by:
- Clean lines and strong structure
- Flawless finishes throughout
- A consistent, recognisable brand aesthetic
The combination of custom branded trussing, a feature-led centrepiece, and a purpose-built stage platform created an environment that immediately drew attention and invited interaction.
More importantly, it elevated the entire launch, helping to create an atmosphere that felt premium.
Setting the Stage for Success
This project is a great example of how the right combination of design and branding can turn a simple footprint into a standout experience.
The final space didn’t just reflect the Space NK brand, it brought it to life, setting the stage (excuse the pun) for a highly successful grand opening.
If you’re planning a brand activation or retail launch, we can help design and deliver a setup that makes an impact—day or night.
