Sell the communication of emotion

Sell the communication of emotion

You can't sell to everyone!….well you can, but the majority will not buy from you. They are not interested in what you have to offer and even if they were they still would not buy it! Why? Because you're not speaking to them. You're speaking to a generic group of...

Telling a brand story

Telling a brand story

Making brand stories work for your business and customers Every brand, company and even person has a story. Your story can have a history, include people and places, be funny, moving, exciting, or educational. If someone tells you a genuine story about a subject that...

Does your brand tell the right story?

Does your brand tell the right story?

A few years ago, I was lucky enough to spend some time with Seth Godin and one of the marketing tools we discussed was 'stories that resonate with your customer. Seth explained in his book 'All marketers are liars' how we all tell ourselves stories about the things we...

How to write a website design brief

How to write a website design brief

We have broken this up into a number of stages to make it more manageable. If you are reading this, the chances are that you have been given the task of writing a brief for a new website or a redesign of your old website. You're in luck, this set of questions will...

How social media will benefit your business

How social media will benefit your business

Think about it. Your customers are online right now. They are networking, searching, buying and selling, and socialising. In fact, did you know there are now more people on Facebook than there are on Google, with Twitter not that far behind. So what does that mean for...

Manufacturer Easypack, modernise brand in readiness for growth

Manufacturer Easypack, modernise brand in readiness for growth

The UK manufacturing sector has had to endure a tidal set of challenges over the last few decades from recession through to emerging competition. Heritage manufacturing brands i.e. businesses that are over 30 years old, have certainly been hit hard and they have had...

How customer centric are you and your business?

How customer centric are you and your business?

Making sure you listen to your customers and fulfil their needs is very basic in theory, but it's not always easy to remain on track so it's vital that a customer focused strategy is in place. Ideally a strategic model will enable you to build better customer...

Traditional marketing still delivers for industrial brands

Traditional marketing still delivers for industrial brands

Despite a surge of digital marketing channels in recent years for industrial, manufacturing and engineering sectors the traditional marketing route is still valued and trusted. Decision makers in industrial sectors have gained a reputation for being reluctant to...

How could a staff loyalty scheme better your business?

How could a staff loyalty scheme better your business?

For year's consumer brands have been filling our wallets with their loyalty cards and tempting us with offers designed to keep us faithful and spend more. In the meantime business to business brands have had to work harder than ever to keep their customers loyal...

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