Event marketing is recognised as a key marketing channel for B2B brands. Exhibitions, seminars, and keynote speeches will give you the opportunity to demonstrate your expertise to buyers from all over the world, allowing you to build relationships and acquire data.
If you’re going to invest in attending an event, it’s worth taking the time to prepare and plan well. You will need to consider which events are most appropriate so that you are seen by the right people.
The way that you present your brand at an exhibition or event is so important – your stand will be your store front so it needs to stand out and pre- and post-show marketing is essential.
At TPMC we can help you with every stage of your event including:
- Stand selection and booking
- Exhibition stand design and product layout
- Key message(s) to be communicated
- Event promotions
- Target marketing through multi-media channels
- Press packs and media relations
- Speaker presentation tools
- Brochures, flyers and giveaways
- Video and animated slide shows
- Pre-show, at-show and post-show promotional activity
- Lead management
- Event follow-up marketing